ABOUT US

A bold and youthful approach on contemporary Vietnamese cuisine; exploring distinctive, mouth – watering recipes from the well-known to remote areas in the country.

The dynamic ala-carte menu fuses popular dishes with seasonal ones, taking great care of your needs.

Simply good and healthy food, welcoming service in an enjoyable ambience.

KEEP THINGS LOCAL

King Street regulars may have noticed that the former VietAce restaurant has reincarnated as Pho District. Stylishly redecorated, the name change is the culmination of much hard work by the engaging entrepreneurs who co-own the Vietnamese restaurant.

Loc and Neville acquired the business two years ago. Since then, they have been gradually putting their stamp on the operation. Loc has a proven track record in hospitality – he used to work for the Vietnamese Kitchen chain – while his cousin Neville handles front of house affairs.

Talking to them, it is instantly apparent that they share a passion for their homeland’s cuisine. ‘Our food is elegant, light and very healthy,’ explains Loc. ‘We want customers to experience authentic Vietnamese food and that’s why we source the finest, freshest ingredients. We’ve also reduced the number of dishes we serve to ensure everything is the best quality.’

LIKE THE VIETNAMESE

The Vietnam War - or, as it's known in Vietnam, the American War - is more than 40 years behind us, but the Vietnamese diaspora overseas is a living reminder of our past. While Vietnamese refugees in other English - speaking countries mainly come from South Vietnam, many refugees from the North settled in Hong Kong before making their way to the UK. Lewisham, Deptford, Hoxton and Hackney have served as hubs for Vietnamese families in London since then, and the first wave has been joined more recently by the generation born after the war, many of whom work in London's financial and IT sectors. Nowadays, Vietnam is less associated with conflict and more with food. As a collectivist culture, extended family gatherings are central to our lives, and no celebration of any kind would be complete without a tasty meal.

Thu Tran. Timeout January 2019.

216 King Street - London

W6 0RA
Open everyday 12pm-3pm | 5:30pm - 10:30pm

0208 748 2584

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